About the Owners
Bemidji's Pro Fishing Guide Service
Bill’s passion for fishing started at a very young age and has continued to grow over the years. It didn’t matter if he was fishing from a dock, on shore or in a boat as long as he was fishing. His passion has grown deeper over the years and he has been able to turn that passion into a career. He started Bemidji’s Pro Guide Service in 2015 and in December 2018 purchased Mort’s on Upper Red with fellow guide and friend, Chad Benson.
Bill guides in the Bemidji area which includes Lake Bemidji, Cass Lake chain, Lake Plantagenet and many other area lakes. He also guides in the Blackduck and Northome areas. Walleye is the primary target species, but he will guide for northern pike, crappie, and panfish.
When not working, Bill spends his time on his farm in Bagley. He also likes to spend time on the 4-wheeler with his wife Carrie and daughter Brynn. Bill is looking forward to offering guided trips on Upper Red and hopes to spend some time with you on the water or ice!
Chad's Guide Service
Chad always knew he wanted to follow in his grandfather’s footsteps. He grew up watching and learning from him how to hunt, fish and respect the outdoors. In 1991, Chad started to develop Chad’s Guide Service and became a full time fishing guide. Over the years, he has spent countless hours guiding on the many lakes the Bemidji area has to offer, including Cass Lake, Lake Bemidji and Lake Plantagenet to name a few.
In 2004, Chad headed north to Upper Red Lake and started Chad’s Red Lake Rentals. Since then, he has divided his time between the Bemidji area in the summer and Upper Red in the winter. In December 2018, Chad purchased Mort’s on Upper Red with fellow guide and friend, Bill Lundy.
When Chad isn’t working, he spends his time shed hunting, archery hunting, and fishing on Lake Superior. He also likes to go to “the lakes less traveled” and spend the day fishing. His daughters keep him and wife Stefanie plenty busy. Together, they have McKenzie and Leah. Chad is looking forward to the new adventure of owning a resort and hopes to see you on the ice or open water!
“My first time on Red Lake. It was the best experience fishing out of Mort’s on Upper Red. Very very helpful with tips and the service is unmatched to anything I have ever experienced in my fishing journey. I recommend them.”
– Dondo H.
“I just wanted to thank Bill, Caleb and Chad for such a great fishing trip. The guys were so nice and helpful. Aside from the fish not biting alot, and not getting to take Poppy home with me, the trip was 100% perfect! I can’t wait to come back!”
– Nicole M-C
“Great time fishing and they were willing to help with anything. I would definitely recommend and will be back for sure.”
– Bill L.
“Great group of people who own and work there. Thanks Chad and Caleb.”
– Mike R.
“Great guys that know the fishing industry very well. Get ahold of them if you’re going to Red Lake.”
– Bruce J.